Enquiry in at 7am. Job in ServiceM8 by 7:01, customer texted.

The enquiry form on your site sends an email. Someone reads it at lunch, rings back at 4, and the customer booked the other bloke at 10. We connect the form to ServiceM8 so the job exists, the customer is created and the reply goes out before anyone has opened their inbox.

Start with a free audit. Give us your website and we map the tools you run and where the same details get typed twice, before we speak.

5.0 from Google reviews

The call takes thirty minutes. You keep the map whether or not you hire us.

Website to ServiceM8One connection, every run logged
  1. Website Form to job, with the customer createdA ServiceM8 job with the client record and site address. In
  2. ServiceM8 The reply that wins the jobSMS within a minute, from your number. Synced
  3. ServiceM8 Quote follow-up that does not rely on memoryA follow-up SMS after three days, another after seven. Synced
  4. Customer Review request when the job is paidOne message with your Google review link. Synced
Connection healthMonitored

Every run is logged, so your bookkeeper can check what moved and when.

An example of a connection we build

An example. We map your own systems in the free audit.

Trusted by businesses across Albury Wodonga and regional Australia

Pandora Frontline Trays & Trailers Chargeroo Angie Ioannou Commercial Real Estate Cycle Station TWJ Trades The Landscapers Rest DWA Ignition ASV Shiny Side Up Albury Florist Centre Lighting Bonanza Footsteps Podiatry Clean Energy Solutions
The cost of a slow reply 8 to 12 hrs

A week lost to quoting, scheduling and chasing, by the average Australian tradie. Worth $4,000 to $7,200 a year. Retyping enquiries is part of it.

After we connect it 60 sec

From form submit to a ServiceM8 job with the customer, address and photos, and an SMS reply confirming you have it.

Runs 24/7

Saturday night enquiries get the same reply as Tuesday morning ones.

Lock-in 0

Runs in your ServiceM8 account on your SMS credits. You own it.

Also connects

Tradify, AroFlo, simPRO and Fergus. Google Business Profile messages and Facebook lead forms on the front end.

Xero on the back end is a separate build, and often the next one.

01

What moves

Form to job, with the customer created

A submitted enquiry becomes a ServiceM8 job in the queue you choose, with the client record created or matched, the site address on the job, and any photos the customer attached. Your office sees it in the same list as every other job.

  • Client matched on phone or email, so repeat customers are not duplicated
  • Service type from the form sets the job category and description
  • Photos and attachments land on the job, not in an email
Diagram: two systems syncing both ways
Diagram: a working week with the recovered hours marked
02

What moves

The reply that wins the job

Speed is the whole game with trade enquiries. The customer gets an SMS within a minute, from your number, saying you have the job and when they will hear from you. The first tradie to reply usually wins, and this makes you first every time.

  • SMS from your number with the job reference
  • Different wording for emergency versus quote enquiries
  • Office gets a push notification, not an email to find later
03

What moves

Quote follow-up that does not rely on memory

Quotes sent from ServiceM8 that have not been accepted after three days get a follow-up SMS. After seven, another. This is the cheapest thing on the page and it recovers the most work, because most unaccepted quotes were never declined, just forgotten.

  • Follow-up schedule you set, per job category
  • Stops the moment the quote is accepted or declined
  • Replies land in the ServiceM8 job diary
Diagram: records kept in step across systems
Diagram: a working week with the recovered hours marked
04

What moves

Review request when the job is paid

When a job is marked complete and the invoice paid, the customer gets one message with your Google review link. Not three. Not to the customer who complained. You can exclude any job with a tap.

  • Triggered on paid, not on complete, so nobody is asked mid-dispute
  • One message, then silence
  • Sent from the number the customer already recognises

Before you pay

Read this part first.

Some of what is on this page you can get without us. The rest is where the money goes. Both are written down here so you can decide before the call.

What ServiceM8 already does

ServiceM8 has an online booking page and its own SMS. If you are happy to send customers to a ServiceM8-hosted form instead of your own site, you can get part of this without us. Most of the trades we work with want the form on their own site, want the reply worded their way, and want quote follow-up and review requests timed their way. That is what this build is.

What we will not do

Send the customer four messages before a human has spoken to them. One confirmation, then a person. Automation that talks too much loses the job as fast as silence does.

How it works

What we actually do, in the order we do it.

Every step below is work you can verify. Ask any provider to show you the same list for what they are doing.

1. Map the enquiry

What the form asks, what ServiceM8 needs to schedule a job, and what the customer should hear back. Usually the form gets shorter, not longer.

2. Match the records you already have

Repeat customers enquire through the website too. We match on phone and email so their new job lands on their existing ServiceM8 client, with the history intact.

3. Build it, then try to break it

A form with no phone number. A spam submission. A photo that is 14MB. ServiceM8 being slow at 7am. Every one of those has a defined outcome before launch.

4. Monitor it

Every enquiry the connection handles is logged. If something fails, we are alerted, and the enquiry is never lost. Worst case it lands in your inbox the old way.

What clients say.

5.0 6 Google reviews, all five stars Read them all
Absolutely brilliant! Lee is extremely knowledgeable, not just in making websites, but also in business strategy and he has really helped me with both my website and to improve my business in general. Fantastic results! Anyone who is looking to take their business to the next level or just have it be more professional should definitely talk to Lee!
DMDigby MarschallGoogle review
Automatrix made it so easy for me to develop what I required for my business. Their professionalism and knowledge is outstanding. Go with them. Best decision you could do for your business.
MTMat ThomasGoogle review
Lee has helped me heaps with improving my business, 10/10 recommend, easy to talk to and very knowledgeable.
PTPeter TravGoogle review
We recently used Automatrix to re-build our website. The new site is great with a simple admin panel that has everything we need when updating our site. The SEO/AEO is really performing as well. The guys are always Helpful when we need them and are always on the front foot with updates etc.
SCSean CalleyGoogle review
Not getting your website AI ready is going to be the same as forgetting to renew your Yellow Pages spot back in the 80s. One month after launching we can already see a big improvement in traffic and enquiries through search.
NMNicolas MazzellaGoogle review
Absolute gun at making websites. Lee helped me the whole way to complete the exact website I wanted and further in every way he could. Legit can’t even write how much I appreciate this guy. A+
JSJames SmeatonGoogle review

Questions about Website to ServiceM8.

We use Tradify, not ServiceM8.

Same build. Tradify, AroFlo, simPRO and Fergus all take jobs and customers through their API. The form side and the SMS side do not change.

Do you need to rebuild our website?

No. The form on your existing site can be connected as long as we can get at it. If the site is slow or the form is buried, we will tell you, because the connection will not fix that.

Whose number does the SMS come from?

Yours, through ServiceM8's SMS or an Australian SMS provider in your name. Replies come back to you, not to us.

Can it handle emergency call-outs differently?

Yes. An emergency tick box on the form can route to a different ServiceM8 queue, send a different SMS and ring the on-call phone.

What does it cost to run?

SMS credits, which are yours, and nothing else if you take no monitoring. Monitoring is a cancellable monthly retainer.

Related

Other integrations we build often.

simPROHubSpot

simPRO to HubSpot

A won deal becomes a simPRO job with customer, site and quote lines attached. Job status writes back to the pipeline.

Trades and constructionSee how it works → SquareXero

Square to Xero

Sales, fees, surcharges and refunds posted per store and matched to the payout in the bank feed. Bookings and stock optional.

Retail and hospitalitySee how it works → HubSpotXero

HubSpot to Xero

A won deal raises the Xero invoice with the right line items and tax codes. Paid status comes back to the deal.

Any business with a sales teamSee how it works →

All nine are listed at integrations, and the general approach is on the systems integration page. Built for trades and construction among others.

The other half

Connecting your tools does not bring you new customers.

This gives you hours back. It does not make the phone ring. If enquiries are the actual problem, the work is on the other side of the business: see SEO and web design. On the call we will tell you which half is costing you more.

Get your free integration audit.

We look at the tools you run and where the same details get typed twice, then go through it with you on a 30 minute call. You get a map of what should move, which join to build first, and a fixed price.

What happens next

  1. Tell us about the business. Two minutes, here, with your website if you have one.
  2. We do the homework. Before we speak we look at your site, your search results and the systems behind them.
  3. A 30 minute call. The findings in plain words, what to fix first, and a fixed price if you want us to do it.
Lee Sheedy, Founder and Director at Automatrix

Lee SheedyFounder and Director, Automatrix

5.0 on Google

Step 1 of 4

Start with your website

We look at it before the call, so we already know what you run.

You approve the scope and the price before we build. The connection runs in your accounts. Prefer to talk first? Book a 30 minute call.