For Trades & Construction · Australia-wide
The jobs go to whoever quotes first. Make that you.
Most trade businesses do not lose work on price. They lose it on the four days between the call and the quote. We build the website that brings the enquiry in, then wire it into your job software so the quote goes out the same day and nobody retypes a customer three times.
Start with a free audit. Give us your website and we look at how enquiries reach you, how fast they get an answer and the systems behind them, before we speak.
The call takes thirty minutes. You get the findings in writing, yours to keep.
- 7:00 am Enquiry from your websiteHot water, wants a quote today. In
- 7:01 am Job created in ServiceM8Customer matched, nothing retyped. Auto
- 7:01 am Customer texted back“Thanks. We will be in touch before 9.” Auto
- 8:10 am Quote sentBuilt from your price list. Auto
- Thu 9:00 Quote chasedOnly if they have not replied. Auto
Your quote landed before the other two had rung back.
An example. We map your own enquiries in the auditAn example. We map your own enquiries in the free audit.
Trusted by businesses across Albury Wodonga and regional Australia
The Real Problem
The job was lost on Tuesday. You found out on Friday.
A homeowner rings three trades on Monday. One quotes Tuesday morning from the ute. One quotes Friday. One never gets back to them. The Tuesday quote wins, and it is almost never the cheapest. Speed reads as competence, and slowness reads as "they do not want the work".
Nobody is slow on purpose. You are slow because the quote lives at the bottom of a pile that only gets touched after dinner, and because the enquiry came through a form that emails an address you check twice a day.
- The Sunday night session. Quotes, invoices and the schedule all get done in the one block, after a full week on the tools, which is exactly when you have the least attention for them.
- The same customer, typed three times. Once into the enquiry email, once into the job software, once into Xero. Every retype is a chance to get a number wrong.
- The website nobody found. It looks fine. It ranks for your business name and nothing else, so the only people who see it already knew you existed.
- The lead that went cold in the inbox. No auto-reply, no SMS, no follow-up. By the time you see it, they have booked someone else.
- The van that is fully booked while the good jobs go elsewhere. Without a way to filter enquiries, you take what comes in the order it comes.
None of that is a marketing problem. It is a plumbing problem, in the systems sense, and it is fixable in weeks rather than years.
What We Build For Trades
A site that brings work in, wired to the software that runs it.
Most agencies stop at the website. Most software resellers start at the software. The gap between them is where trade businesses lose money, so that gap is the part we build.
- Enquiries that reach you in seconds, not hours. Form submissions hit your phone by SMS and land in your job software as a lead, with the job type, suburb and contact already filled in.
- Same-day quoting. Templated quotes for your common jobs, pre-filled from the enquiry, so a quote is a five minute job from the ute instead of an hour at the kitchen table.
- Automatic follow-up. Quote sent and no answer in three days? The system chases, politely, without you remembering to. That single automation recovers more jobs than any ad spend at this size.
- One customer record, everywhere. Website to job management software to Xero, connected properly, so the details are entered once and appear everywhere.
- Found for the jobs you want. Service and suburb pages built for what people actually search, so you rank for "emergency electrician [suburb]" rather than only for your own business name.
- Proof that updates itself. Job photos and reviews flow onto the site as the work happens, instead of a gallery that has not changed since 2023.
- You own all of it. Domain, hosting, code, data and the automations. In your name, portable, no hostage arrangement.
The Process
How it runs,
start to finish.
Audit the leak
We follow one real enquiry from the moment it arrives to the moment it gets invoiced, and count every place a human retypes something or a job waits. You get the findings whether or not you hire us.
- Enquiry to invoice mapped
- Current site and rankings checked
- Every manual step counted
Fixed quote
One number, approved before anything starts. It covers the site, the integrations and the automations, with the third-party software costs listed separately so you can see exactly what is ours and what is theirs.
- One price, no hourly billing
- Software costs shown separately
- Timeline you can plan around
Build and wire
We build the site and connect it to your job management software and accounting. If you are not on job software yet, we recommend based on your trade and size, and we will tell you when you do not need it.
- Site built, not templated
- Job software connected
- Xero or MYOB wired in
Hand over and support
You get the logins, a walkthrough and a 30 day defect period. After that, support is either on a plan or ad hoc at an hourly rate quoted first. No lock-in either way.
- Everything in your name
- 30 day defect period
- Support optional, never forced
What It Costs
A fixed number, before anything starts.
The honest variables are how many services and suburbs you need pages for, whether your photos already exist, which job software you run, and how much of the back end needs automating. Nothing else moves the price. There is no line item for account management.
Work out the cost of doing nothing first. Tradies lose 8 to 12 hours a week to quoting, scheduling, invoicing and chasing, worth $4,000 to $7,200 a year at typical charge-out rates. The arithmetic usually makes the decision for you before we quote.
- Fixed quote before we start. You approve a number and that is the number you pay.
- Third-party costs quoted separately and honestly. Job software, hosting and SMS credits are yours and go in your name. We do not mark them up.
- 30 day defect period. If something we built does not work as specified, we fix it at no charge.
- No lock-in. No retainer required to keep the site running. Leave whenever, take everything with you.
- We will talk you out of it. If your enquiry volume does not justify the automation yet, we will say so and quote you the smaller job instead.
Proof
TWJ Trades: proof that updates itself.
TWJ Trades is a coaching business, not a trade, so what carries across here is the mechanism and not the industry. Their best proof was sitting in a members' Discord where no customer could see it. We built a bot that reads that channel every day and publishes the screenshots to the site, self-hosted and formatted to match, which means the proof on the page is never out of date and nobody has to remember to update it.
Frontline Trays, in the same family of work, went from paying for every visitor to being found without paying for it. Both are contactable through our portfolio, because case studies you cannot verify are worth nothing.
Read the TWJ Trades case study →Free · 3 minutes
Where is your business leaking jobs?
Six questions about how an enquiry travels through your business. It takes about three minutes, and it tends to surface the expensive gap rather than the obvious one.
- How long between an enquiry arriving and someone replying to it?
- How many separate places does one customer get typed into?
- What happens to a quote that gets no response for a week?
- Which searches does your site rank for, other than your own name?
- How many hours a week go on quoting, scheduling and invoicing?
- If you stopped answering the phone for a day, what would break?
You get the findings in writing whether or not you hire us, including the fixes you can do yourself without paying anyone.
Run the 3-minute check →What clients say.
5.0 6 Google reviews, all five stars Read them allAbsolutely brilliant! Lee is extremely knowledgeable, not just in making websites, but also in business strategy and he has really helped me with both my website and to improve my business in general. Fantastic results! Anyone who is looking to take their business to the next level or just have it be more professional should definitely talk to Lee!
Automatrix made it so easy for me to develop what I required for my business. Their professionalism and knowledge is outstanding. Go with them. Best decision you could do for your business.
Lee has helped me heaps with improving my business, 10/10 recommend, easy to talk to and very knowledgeable.
We recently used Automatrix to re-build our website. The new site is great with a simple admin panel that has everything we need when updating our site. The SEO/AEO is really performing as well. The guys are always Helpful when we need them and are always on the front foot with updates etc.
Not getting your website AI ready is going to be the same as forgetting to renew your Yellow Pages spot back in the 80s. One month after launching we can already see a big improvement in traffic and enquiries through search.
Absolute gun at making websites. Lee helped me the whole way to complete the exact website I wanted and further in every way he could. Legit can’t even write how much I appreciate this guy. A+
What trades ask us before they start.
Do I need job management software before you can help?
No. If you already run ServiceM8, Tradify, simPRO, AroFlo or similar, we connect to it. If you run on a whiteboard and a notebook, we will recommend what fits your trade and size, and we will tell you honestly if you are too small to need it yet. Plenty of two-van operations get most of the benefit from a fast site, instant SMS notification and automatic quote follow-up, with no job software at all.
How much does a website and system build cost for a trade business?
It depends on how many services and suburbs need their own page, whether your job photos already exist, which software you are connecting, and how much of the back end needs automating. We quote a fixed price before starting, so the number you approve is the number you pay, and third-party costs like hosting and SMS credits are listed separately in your name rather than marked up.
Will this actually get me more work, or just look better?
Two different jobs, and we do both. Looking better does very little on its own. The work comes from ranking for the services and suburbs people actually search, replying faster than the other two trades who were called, and following up on quotes automatically. The last of those is usually the cheapest to build and recovers the most jobs.
I am flat out already. Why would I want more leads?
Then you do not need more leads, you need better ones and less admin. We would build you a site that filters out the jobs you do not want, and spend the rest of the budget on cutting the 8 to 12 hours a week that quoting, scheduling and chasing eats. Being busy is not the same as being profitable, and we would rather fix the second one.
Do you work with trades outside Albury Wodonga?
Yes. We are based in Albury and work with trade businesses across Australia. The build and handover run over video calls and email, which is how most of our clients prefer it anyway because it does not cost them a morning on site.
What happens if I want to leave?
You take everything. The domain, hosting, code, content and data are in your name from day one, and the automations are built on platforms you hold the account for. There is no retainer required to keep the site running and nothing technical stops you moving to another provider.
Can you fix my existing site instead of rebuilding it?
Often, yes, and we will say so if that is the cheaper answer. If the site loads fast and is structured sensibly, the money is usually better spent on the systems behind it than on a redesign. If it is a page builder stack that takes eight seconds to load on a phone, no amount of work behind it will save it.
Find out what the admin is actually costing you.
Apply for a free trade business audit. We follow one real enquiry from arrival to invoice, count every manual step, and give you the number in writing. The findings are yours either way.
What happens next
- Tell us about the business. Two minutes, here, with your website if you have one.
- We do the homework. Before we speak we look at your site, your search results and the systems behind them.
- A 30 minute call. The findings in plain words, what to fix first, and a fixed price if you want us to do it.
You approve the scope and the price before we build. Everything we build is in your name. Prefer to talk first? Book a 30 minute call.