For Health & Allied Health · Australia-wide
The patient rang at lunchtime. Nobody answered.
Health practices lose most bookings at reception, not at marketing. We build sites that book patients without a phone call, recall systems that fill tomorrow’s gaps, and we build all of it inside the AHPRA advertising rules. Ask any agency quoting you what Section 133 says about testimonials. The pause tells you what you need to know.
Start with a free audit. Give us your website and we look at how enquiries reach you, how fast they get an answer and the systems behind them, before we speak.
The call takes thirty minutes. You get the findings in writing, yours to keep.
- 12:41 pm Call missed at lunchtimeReception was with a patient. In
- 12:41 pm Patient texted backA booking link, inside a minute. Auto
- 12:46 pm Appointment booked onlineStraight into your practice software. Self-serve
- Day before Reminder sentWith the clinic address and parking. Auto
- After visit Takings matched in XeroInvoices reconciled, no Friday spreadsheet. Auto
The patient booked without a second call, and nobody had to leave the room.
An example. We map your own front desk in the auditAn example. We map your own enquiries in the free audit.
Trusted by businesses across Albury Wodonga and regional Australia
The Real Problem
Two problems: the diary, and the agency that gets you fined.
The commercial problem is ordinary. Patients try to book when they think of it, which is at lunch, at 8pm, and on Sunday. Reception is available for none of those. The call rings out, and the patient books with whoever answered or lets it go entirely. Meanwhile the diary has gaps tomorrow that a recall system would have filled.
The second problem is specific to your industry and it is why we built this page. Section 133 of the Health Practitioner Regulation National Law prohibits using testimonials in advertising a regulated health service. Ask any agency quoting you what Section 133 says about testimonials. If a review carousel turns up in the proposal anyway, the compliance exposure lands on you, not on them.
- Booking that requires a human. Phone-only booking loses every patient who thought of it outside business hours, which is most of them.
- No-shows nobody prevents. Empty chair, staff still paid, and the reminder that would have prevented it was a task nobody got to.
- Recalls that depend on memory. Six-month checkups, annual reviews and follow-up appointments left to whoever remembers to run the report.
- Testimonials on the site. Prohibited for regulated health services, and it is the practitioner who wears it.
- Health information handled casually. Health information is sensitive information under the Privacy Act, with a higher bar than ordinary contact details, and referrals get emailed as attachments anyway.
We would rather tell you about the second one before you engage us than after a complaint arrives.
What We Build For Practices
Fill the diary, protect the registration.
Everything here does one of two things: it removes a reason a patient did not book, or it keeps you inside the rules while doing it. Nothing we build asks you to trade one for the other.
- Online booking that actually works at 9pm. Connected to your practice software so availability is real, not a request form that somebody has to phone back about, which is just a slower phone call.
- Automated reminders. SMS and email confirmations timed to cut no-shows, with easy rescheduling, because a rescheduled appointment is worth vastly more than an empty chair.
- Recall automation. Checkups, reviews and follow-ups triggered from your practice software so the diary fills from your existing patient base before you spend anything on marketing.
- Waitlist that fills cancellations. A cancellation goes out to the waitlist automatically and often fills the same day, without reception ringing down a list.
- AHPRA-aware content. No testimonials, no claims of superiority, no offers that encourage unnecessary treatment, no misuse of titles. We build to the advertising guidelines and flag anything borderline rather than quietly publishing it.
- Health information treated as sensitive. Encrypted intake forms rather than emailed PDFs, signed expiring links for referrals, access control, and no patient information in any AI tool without no-training commercial terms.
- Found for the conditions you treat. Service pages built around how patients describe symptoms, within the advertising rules, which is a real constraint and one we work inside rather than around.
The Process
How it runs,
start to finish.
Audit the diary and the risk
We try to book with you outside business hours and see what happens, then review your current site against the AHPRA advertising guidelines. Most practices have at least one issue and would rather know.
- Booking path tested after hours
- Advertising compliance reviewed
- Recall and no-show rates checked
Fixed quote
One number approved before anything starts. Practice software and SMS credits stay in your name and are listed at cost.
- One price, no hourly billing
- SMS and licences at cost
- Timeline you can plan around
Build and connect
We build the site and booking flow, then connect to your practice management software. Where a system will not integrate, we say so early rather than discovering it late.
- Online booking live
- Reminders and recalls running
- Practice software connected
Hand over and support
Logins, a walkthrough for reception and practitioners, and a 30 day defect period. Support optional and quoted first.
- Everything in your name
- 30 day defect period
- No lock-in
What It Costs
Count the empty chairs first.
The variables are how many services and practitioners need pages, which practice management software we are connecting, whether you need booking and recalls or just booking, and how much of the intake gets automated.
The number to compare it against is your own. Take your no-show rate, multiply by your appointment value and your annual appointment volume. Add the after-hours calls that ring out. For most practices the recall automation alone pays for the build inside a year, and it draws on patients you already have rather than on ad spend.
- Fixed quote before we start. You approve a number and that is the number.
- AHPRA compliance reviewed as part of the build. We check the site against the advertising guidelines and tell you about anything that concerns us, including things you asked for.
- Health information handled as sensitive. Encrypted, access controlled, and never used to train an AI model.
- 30 day defect period. If something does not work as specified, we fix it at no charge.
- No lock-in. Everything in your name from day one.
Why Us For This
We will say no to things that would get you in trouble.
If you ask us for a patient review carousel, we will explain why we are not building it and what we will build instead. That is a strange thing for a supplier to advertise, and it is the single most useful thing we can tell a health practice choosing an agency.
The same applies to data. Health information sits in the sensitive category under the Privacy Act, which is a higher bar than ordinary business contact details. We published a plain-English guide to AI and the Privacy Act, and our own privacy policy names every provider we use and where each one processes data. Audit us against both.
Read the compliance guide →Free · 3 minutes
Where is the diary actually leaking?
Six questions about how a patient books and how a chair goes empty. Three minutes, and it also flags any advertising compliance issue we can see from outside.
- Can a patient book at 9pm without speaking to anyone?
- What is your no-show rate, and what does it cost per month?
- How are six-month recalls triggered, and by whom?
- What happens to tomorrow’s cancellation at 4pm today?
- Does your current site carry testimonials or reviews?
- How does a referral reach you, and is it encrypted?
You get the findings in writing whether or not you engage us, including any AHPRA advertising issues we spot, which are yours to act on regardless.
Run the 3-minute check →What clients say.
5.0 6 Google reviews, all five stars Read them allAbsolutely brilliant! Lee is extremely knowledgeable, not just in making websites, but also in business strategy and he has really helped me with both my website and to improve my business in general. Fantastic results! Anyone who is looking to take their business to the next level or just have it be more professional should definitely talk to Lee!
Automatrix made it so easy for me to develop what I required for my business. Their professionalism and knowledge is outstanding. Go with them. Best decision you could do for your business.
Lee has helped me heaps with improving my business, 10/10 recommend, easy to talk to and very knowledgeable.
We recently used Automatrix to re-build our website. The new site is great with a simple admin panel that has everything we need when updating our site. The SEO/AEO is really performing as well. The guys are always Helpful when we need them and are always on the front foot with updates etc.
Not getting your website AI ready is going to be the same as forgetting to renew your Yellow Pages spot back in the 80s. One month after launching we can already see a big improvement in traffic and enquiries through search.
Absolute gun at making websites. Lee helped me the whole way to complete the exact website I wanted and further in every way he could. Legit can’t even write how much I appreciate this guy. A+
What practices ask us before they start.
Can we use patient testimonials on our website?
Not for a regulated health service. Section 133 of the Health Practitioner Regulation National Law prohibits advertising that uses testimonials about the clinical aspects of a regulated health service, and that includes reviews you did not solicit if they appear on a site you control. You can publish factual information about your services, practitioner qualifications, and non-clinical feedback about things like parking or wait times. We build within that, and we would rather lose the argument at quoting stage than have you deal with a complaint later.
What about our Google reviews?
Reviews on third-party platforms you do not control, such as Google, are generally treated differently from testimonials you publish yourself, because AHPRA guidance recognises you cannot control them. The risk arises when you pull them onto your own site, embed a review widget, or actively solicit clinical reviews. We advise practices to leave Google as Google and keep clinical testimonials off the practice website entirely.
Can you connect to our practice management software?
Usually. Cliniko, Halaxy, Best Practice, Medical Director, Dentally, Praktika, Coreplus and most modern systems expose an API or support an integration layer. Some older or locally installed systems genuinely will not, and where that is the case we will tell you at the audit stage rather than discovering it three weeks into a build.
Is online booking safe for patient information?
It can be, and the configuration is what decides it. We keep clinical detail out of the booking step entirely, collect only what is needed to reserve a time, then move any health information into an encrypted intake form connected to your practice software. Health information is sensitive information under the Privacy Act with a higher standard than ordinary contact details, and referrals should never be arriving as plain email attachments.
We are an NDIS provider, not a clinic. Does this apply?
Most of it does, and some extra rules apply to you. Participant information is sensitive, your obligations under the NDIS Practice Standards sit on top of the Privacy Act, and intake and support coordination workflows are usually where the manual effort hides. AHPRA advertising rules apply to your registered practitioners rather than to the organisation, so the constraint is narrower but still real.
How much does it cost?
It depends on how many services and practitioners need pages, which practice management software we are connecting, and whether you need booking only or booking plus recalls, reminders and waitlist automation. We quote a fixed price before starting, and SMS credits and software licences stay in your name at cost rather than being marked up.
Do you work with practices outside Albury Wodonga?
Yes. We are based in Albury and work with medical, dental, allied health and NDIS practices across Australia. The build runs over video calls and screen shares, which suits practices better than losing clinical time to a site visit.
Find out what the empty chairs are costing.
Apply for a free practice audit. We test your booking path after hours, check your recall and no-show handling, and review your site against the AHPRA advertising guidelines. Findings in writing, and the compliance notes are yours regardless.
What happens next
- Tell us about the business. Two minutes, here, with your website if you have one.
- We do the homework. Before we speak we look at your site, your search results and the systems behind them.
- A 30 minute call. The findings in plain words, what to fix first, and a fixed price if you want us to do it.
You approve the scope and the price before we build. Everything we build is in your name. Prefer to talk first? Book a 30 minute call.