For Law Firms · Australia-wide
The client rang three firms. Yours replied on Thursday.
People with a legal problem do not shop carefully. They ring until someone picks up, and they retain the first firm that makes them feel handled. We build the website that gets you on that shortlist and the intake system that answers before the other two, without client information ever going somewhere it should not.
Start with a free audit. Give us your website and we look at how enquiries reach you, how fast they get an answer and the systems behind them, before we speak.
The call takes thirty minutes. You get the findings in writing, yours to keep.
- 7:48 pm Enquiry from your websiteFamily law. Wants advice this week. In
- 7:48 pm Acknowledged in minutesThe client knows it landed, and what happens next. Auto
- 7:49 pm Triaged to the right practice areaMatter type and urgency from the intake form. Auto
- 7:49 pm Conflict check queuedBefore anyone reads the details. Auto
- Wed 8:30 Matter opened in your practice softwareNothing retyped. Auto
The client heard back the same evening, from the firm that will handle the matter.
Response time is the first thing we measure in the auditAn example. We map your own enquiries in the free audit.
Trusted by businesses across Albury Wodonga and regional Australia
The Real Problem
Most legal marketing sells the firm. Clients are buying relief.
Look at ten Australian law firm websites and nine open with the firm: founded in 1987, a team of dedicated professionals, a commitment to excellence. That is a brochure about you, written for other lawyers. The person reading it has just been served, or separated, or sacked, and they are scanning for one thing: does this firm understand my situation and will someone actually call me back.
The second problem is quieter and costs more. The enquiry arrives, lands in a shared inbox, and waits for whoever checks it between matters.
- Intake that depends on someone being free. A new enquiry competes with billable work for attention, and billable work wins, which is exactly backwards commercially.
- No triage. Every enquiry gets the same treatment, so a conveyancing question and a complex commercial dispute both wait the same two days.
- Conflict checks that happen late. Work starts before anyone confirms there is no conflict, or the check delays the response by another day.
- Practice areas invisible in search. The site ranks for the firm name. It does not rank for the matter types you actually want, which is what people search when they do not know a firm to call.
- Client data in places it should not be. Matter details pasted into a free AI tool to summarise, files emailed unencrypted, credentials shared in a spreadsheet.
The last one is not hypothetical. It is the single most common finding when we audit a professional services firm, and it carries confidentiality, privilege and Privacy Act exposure all at once.
What We Build For Law Firms
Intake that responds in minutes, built to survive scrutiny.
A legal website has two jobs: get shortlisted, and convert the enquiry before the client rings the next firm. Everything we build serves one of those, and nothing we build puts your obligations at risk to do it.
- Practice area pages that rank. One page per matter type, written for how people describe their problem rather than how the profession names it. Somebody searches "ex not following parenting orders", not "contravention application".
- Intake that acknowledges instantly. An enquiry gets an immediate, human-sounding acknowledgement setting expectations, then routes to the right practitioner by matter type and urgency. The client stops ringing around.
- Structured intake forms. The information you need for a conflict check and a scoping call, captured up front, so the first conversation is advice rather than data collection.
- Conflict check prompts built into the flow. The check is triggered by the enquiry rather than remembered, and nothing progresses until it clears.
- Connected to your practice management system. Actionstep, Smokeball, LEAP, Clio or similar. The enquiry becomes a matter without anyone retyping it. Trust accounting we leave strictly alone.
- Advertising rules respected. We build within the Legal Profession Uniform Law restrictions on advertising, including the personal injury restrictions where they apply to your jurisdiction and practice areas.
- Confidentiality by design. Encrypted file transfer instead of email attachments, signed expiring links instead of public URLs, credentials in a vault, and no client data in any AI tool without no-training commercial terms.
The Process
How it runs,
start to finish.
Audit the intake
We send a real enquiry through your current process and time it. How long to acknowledge, how long to a human, how many times the client repeats themselves. Firms are usually surprised by their own number.
- Response time measured
- Practice area rankings checked
- Data handling reviewed
Fixed quote
One number approved before anything starts, covering the site, the intake build and the integrations. Software licences stay in your name and are listed separately, never marked up.
- One price, no hourly billing
- Licences separate and in your name
- Timeline you can plan around
Build and connect
We build the site and intake, then connect it to your practice management system. We work to your confidentiality requirements, and where you need Australian-only processing we scope it that way from the start.
- Practice area pages built
- Intake and triage live
- Practice management connected
Hand over and support
Logins, a walkthrough for the whole team, and a 30 day defect period. Support is optional, on a plan or ad hoc, quoted before we start.
- Everything in your name
- 30 day defect period
- No lock-in
What It Costs
A fixed number, and an honest view of whether it pays.
The variables are how many practice areas need their own page, whether your content exists, which practice management system you run, and how much of the intake needs automating. That is it.
The arithmetic is simpler for a law firm than for most businesses. Work out your average matter value, then estimate how many enquiries a year go cold waiting for a reply. For most firms, recovering two or three matters covers the entire build, and the intake automation is the cheapest part of it.
- Fixed quote before we start. You approve a number and that is the number.
- Confidentiality obligations in writing. Our terms cover how we handle anything of yours we touch, including no AI training on your data, ever.
- 30 day defect period. If something does not work as specified, we fix it at no charge.
- Australian processing where you need it. Tell us before we scope and we will build so client data stays onshore. It constrains the tooling and we will be upfront about what that costs.
- No lock-in. Everything in your name from day one.
Why Us For This
We publish our own position on client data.
Most agencies will tell you they take confidentiality seriously. Ask them where your data is processed, whether their AI tools train on it, and what their retention period is, and the answers get vague quickly.
Ours are published. Our privacy policy names every provider we use, what each receives and which country processes it. We published a plain-English guide to AI and the Privacy Act. Read it and audit us against it. You should hold us to it, and you should hold your other suppliers to it too.
Read our privacy policy →Free · 3 minutes
How long does an enquiry actually wait?
Six questions about how a new matter enters your firm. Three minutes, and the answer to question one is usually the one that stings.
- How long between an enquiry arriving and a human replying?
- What happens to an enquiry that arrives at 4:55pm on a Friday?
- Which practice areas does your site rank for, other than the firm name?
- Where does a conflict check sit in your intake sequence?
- Has anyone put matter detail into a free AI tool this month?
- How many times does a new client repeat their situation before advice?
You get the findings in writing whether or not you engage us, including the fixes that cost nothing.
Run the 3-minute check →What clients say.
5.0 6 Google reviews, all five stars Read them allAbsolutely brilliant! Lee is extremely knowledgeable, not just in making websites, but also in business strategy and he has really helped me with both my website and to improve my business in general. Fantastic results! Anyone who is looking to take their business to the next level or just have it be more professional should definitely talk to Lee!
Automatrix made it so easy for me to develop what I required for my business. Their professionalism and knowledge is outstanding. Go with them. Best decision you could do for your business.
Lee has helped me heaps with improving my business, 10/10 recommend, easy to talk to and very knowledgeable.
We recently used Automatrix to re-build our website. The new site is great with a simple admin panel that has everything we need when updating our site. The SEO/AEO is really performing as well. The guys are always Helpful when we need them and are always on the front foot with updates etc.
Not getting your website AI ready is going to be the same as forgetting to renew your Yellow Pages spot back in the 80s. One month after launching we can already see a big improvement in traffic and enquiries through search.
Absolute gun at making websites. Lee helped me the whole way to complete the exact website I wanted and further in every way he could. Legit can’t even write how much I appreciate this guy. A+
What firms ask us before they start.
Do you understand legal advertising restrictions?
Yes. Legal advertising in Australia sits under the Legal Profession Uniform Law and the conduct rules in your jurisdiction, including specific restrictions on personal injury advertising in New South Wales and Queensland. We build within them, and where a claim sits in a grey area we will flag it and let you or your professional standards contact make the call rather than quietly publishing it.
Will our client data be safe?
That is the question we would ask too. Concretely: credentials go into an encrypted vault rather than email, file sharing uses signed expiring links rather than attachments, our primary database sits in the Sydney region, and nothing of yours goes into any AI tool that does not have commercial no-training terms. Our privacy policy lists every provider we use and where each processes data, so you can audit us rather than take our word for it.
Can you connect to Actionstep, Smokeball, LEAP or Clio?
Yes, through their APIs or an automation platform, depending on what the system exposes. The usual build turns a website enquiry into a lead or matter record with the contact details, matter type and intake answers already populated. We do not touch trust accounting. That stays inside your practice management system where it belongs and where your auditor expects it.
We get plenty of referrals. Why would we need this?
Referral firms usually have the opposite problem: not enough enquiries, but poor conversion of the ones they get, because intake is nobody’s actual job. If your referral flow is healthy, we would skip most of the marketing and spend the budget on intake speed and triage, which protects the referrals you already have. A referred client who waits three days still rings someone else.
How long does a law firm website take to build?
A straightforward practice area site moves faster than one with intake automation and a practice management integration behind it. The realistic driver is how quickly content and practitioner bios come back to us, which is the step that stalls most legal builds. We give you a timeline with the fixed quote so you know what you are committing to.
Do you write the legal content?
We draft it and you approve it. We are not lawyers and we will not publish substantive legal content over your name without a practitioner signing off, because the professional risk is yours and the accuracy obligation is real. What we are good at is taking what you would say to a client in the first meeting and making it findable.
Do you work with firms outside Albury Wodonga?
Yes. We are based in Albury and work with firms across Australia. The build runs over video calls and email, which suits most practices better than losing a morning to a site visit.
Find out how long your enquiries actually wait.
Apply for a free practice audit. We send a real enquiry through your current intake, time every step, and check how your practice areas rank. You get the findings in writing, yours to keep.
What happens next
- Tell us about the business. Two minutes, here, with your website if you have one.
- We do the homework. Before we speak we look at your site, your search results and the systems behind them.
- A 30 minute call. The findings in plain words, what to fix first, and a fixed price if you want us to do it.
You approve the scope and the price before we build. Everything we build is in your name. Prefer to talk first? Book a 30 minute call.